"Timeless Design - Ethical Roots" Blankets | Shawls | Scarves
"Timeless Design - Ethical Roots" Blankets | Shawls | Scarves
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Empowering Women, Preserving Traditions: Our Wool Journey
At the heart of our brand lies a deep respect for craftsmanship, community, and sustainability. From the lush landscapes of Uruguay comes the inspiration behind our timeless creations, each piece lovingly made from luxurious Merino wool—a fiber renowned for its softness, durability, and natural elegance.
But our story is about more than just beautiful products; it’s about the people who make them. We proudly collaborate with women entrepreneurs from rural areas across Uruguay, many of whom face limited opportunities for work. These talented artisans bring their rich heritage and expertise to every creation, helping us deliver products that are as meaningful as they are beautiful.
Our mission goes beyond design; it’s about making a difference. By offering fair pay and fostering a supportive work environment, we empower these women to build better futures for themselves and their families. Together, we honor traditional techniques while embracing innovation, ensuring that every piece tells a story of care, community, and craftsmanship.
Sustainability is woven into everything we do. From ethical sourcing to thoughtful production processes, we are committed to creating pieces that respect both people and the planet. When you choose our products, you’re not only investing in high-quality, timeless designs—you’re also supporting a movement that values fairness, creativity, and a better world.
We invite you to be part of this journey. Explore our collection, and discover the beauty of wool with a purpose. Together, we can create something truly special.
To create timeless, sustainable pieces from luxurious Merino wool, empowering women entrepreneurs in rural Uruguay by providing fair pay and opportunities for meaningful work. Through craftsmanship and ethical practices, we aim to honor traditions, support communities, and bring quality and purpose to every product.
To be a global leader in sustainable luxury, known for preserving cultural heritage and uplifting rural communities. We envision a world where every product tells a story of empowerment, fairness, and respect for both people and the planet.
Santa Clara Wool began in 2016 as a passion project between Nani and Cecilia. We were both deeply aware of the growing need for products that weren’t just eco-friendly, but sustainable in a broader, more human sense. In our search for meaningful solutions, we connected with a group of incredibly skilled women artisans living in rural Uruguay—independent creators seeking more opportunities to support themselves and their families.
That’s when everything came together. We saw the potential to create something truly special: high-quality Merino wool products, crafted by hand, using natural and sustainable materials—while directly supporting the independence, artistry women.
With Santa Clara Wool, you're not just buying a beautifully made product. You're investing in real people, in history, in tradition, and in a way of life that values sustainability, craftsmanship, and community.
We started by selling in-store, and the response was overwhelming. Now, with our online shop, we’re thrilled to share Santa Clara Wool with the world.