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Santa Clara Wool began back in 2016 as a passion project between Nani and Cecilia. We were both deeply aware of the growing need for truly sustainable products in the world—not just eco-friendly, but sustainable in a broader, more human sense. As we explored possibilities, we came across a group of incredibly skilled women living in rural areas of Uruguay—independent artisans looking for more work opportunities.
That’s when everything clicked. We decided to bring it all together: natural, sustainable Merino wool products handcrafted by talented women, while supporting their independence and businesses. Our aim was to create something that was as meaningful socially as it was environmentally.
We started selling in-store, and the response was amazing. Recently, we’ve launched our online shop and are excited to share Santa Clara Wool with the world.
Empowering Women, Preserving Traditions: Our Wool Journey
At the heart of our brand lies a deep respect for craftsmanship, community, and sustainability. From the lush landscapes of Uruguay comes the inspiration behind our timeless creations, each piece lovingly made from luxurious Merino wool—a fiber renowned for its softness, durability, and natural elegance.
But our story is about more than just beautiful products; it’s about the people who make them. We proudly collaborate with women entrepreneurs from rural areas across Uruguay, many of whom face limited opportunities for work. These talented artisans bring their rich heritage and expertise to every creation, helping us deliver products that are as meaningful as they are beautiful.
Our mission goes beyond design; it’s about making a difference. By offering fair pay and fostering a supportive work environment, we empower these women to build better futures for themselves and their families. Together, we honor traditional techniques while embracing innovation, ensuring that every piece tells a story of care, community, and craftsmanship.
Sustainability is woven into everything we do. From ethical sourcing to thoughtful production processes, we are committed to creating pieces that respect both people and the planet. When you choose our products, you’re not only investing in high-quality, timeless designs—you’re also supporting a movement that values fairness, creativity, and a better world.
We invite you to be part of this journey. Explore our collection, and discover the beauty of wool with a purpose. Together, we can create something truly special.
To create timeless, sustainable pieces from luxurious Merino wool, empowering women entrepreneurs in rural Uruguay by providing fair pay and opportunities for meaningful work. Through craftsmanship and ethical practices, we aim to honor traditions, support communities, and bring quality and purpose to every product.
To be a global leader in sustainable luxury, known for preserving cultural heritage and uplifting rural communities. We envision a world where every product tells a story of empowerment, fairness, and respect for both people and the planet.
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